Victoria Martínez

“Princess Qajar” and the Problem with Junk History Memes

Junk history is embodied perfectly in a recent viral meme that portrays a nineteenth-century Persian princess with facial hair alongside the claim that 13 men killed themselves over their unrequited love for her. While it fails miserably at historical accuracy, the meme succeeds at demonstrating how easily viral clickbait obscures and overshadows rich and meaningful stories from the past.

By Victoria Martínez

Not everybody has been convinced over the “Princess Qajar” meme, which claims that this Persian princess with an apparent mustache was considered an ideal beauty in her day and that “13 young men killed themselves because she rejected” them. Framed in this way, it’s unsurprising that few have expressed their doubts based on the lack of sources or citations of any kind, focusing instead on the princess’ appearance.

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Princess Fatemeh Khanum “’Esmat al-Dowleh” (1855/6-1905). Inscribed: “Khanum ʻIsmat al-Dawlah daughter of Nasir al-Din Shah, wife of Dust Muhammad Khan Muʻayyir al-Mamlik,” and dated mid/late 19th century. Part of the collection of the Institute for Iranian Contemporary Historical Studies (ع 3-5216). Courtesy Women’s Worlds in Qajar Iran. This is the image that features in the junk history meme.

This is, of course, exactly the kind of reaction desired when creating a meme in the hope it will go viral. Facts and sources be damned, even if it comes from a so-called “educational/history” page. They won’t make it go viral like sensational claims that bank on internalized misogyny and blinkered concepts of beauty.

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Princess Zahra Khanum “Taj al-Saltaneh” (1884-1936). The 12th daughter of Nasir al-Din Shah Qajar, and half-sister of ‘Esmat. Dated 1909 or 1910, by Ivanov (Roussie-Khan). Courtesy Women’s Worlds in Qajar Iran. Taj is sometimes suggested as the “real Princess Qajar” in response to the ambiguous and misleading meme.

Then there’s the sad truth that few will bother to check the facts for themselves. Those who do often run up against similar misleading factoids, creating a jumble of confusing and unreliable junk history that obscures good sources and information. For instance, well-meaning individuals commenting on this meme are often quick to claim that the subject in the photo is a male actor portraying the princess. Others go further and state that not only is it an actor, but the portrayal was done to ridicule the princess, whose “real” picture they include in the comments. Neither claim is accurate.

The historical reality of this junk history meme is, like all history, complex, and deeply rooted in a period of great change in Persian history that involved issues like reform, nationalism and women’s rights. At its core, however, is a story of not one, but two, Persian princesses who both defined and defied the standards and expectations set for women of their time and place. Neither one, incidentally, was named “Princess Qajar,” though they were both princesses of the Persian Qajar dynasty.

The primary figure in this history is Princess Fatemeh Khanum “‘Esmat al-Dowleh”[1] (1855/6-1905), a daughter of Nasir al-Din Shah Qajar (1831-1896), King of Persia from 1848-1896, and one of his wives, Taj al-Dowleh. The photograph circulating is indeed ‘Esmat, not an actor, and was taken by her husband circa the mid- to late-19th century. This information alone, readily available online and in print, contradicts the claim that ‘Esmat was “the ultimate symbol of beauty… in the early 1900s.” Since the photo of ‘Esmat was taken years before then, and she died in 1905, it’s a stretch to make her an icon of a period she barely graced.

The only part of the meme that has a grain of truth to it is that there was indeed a period in Persian history when ‘Esmat’s appearance – namely, her “mustache” – was considered beautiful. According to Harvard University professor Dr. Afsaneh Najmabadi, “Many Persian-language sources, as well as photographs, from the nineteenth century confirm that Qajar women sported a thin mustache, or more accurately a soft down, as a sign of beauty.”[2] But, as Dr. Najmabadi clearly points out, this concept of beauty was at its height in the 19th century. In other words, the 1800s, not the 1900s, as the meme claims.

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A painting of ‘Esmat (painter unknown) in the Bahman Bayani Collection. Courtesy Women’s Worlds in Qajar Iran.

‘Esmat, a product of her time, place and status, was no exception. In Dr. Najmabadi’s book, Women with Mustaches and Men without Beards: Gender and Sexual Anxieties of Iranian Modernity, she relates an anecdote of a Belgian woman’s encounter with ‘Esmat at the Persian court in 1877: “In her description of ‘Ismat al-Dawlah, Serena observed that ‘over her upper lips she had soft down of a mustache which gave her a manly look.’”[3] This does not mean, however, that ‘Esmat stood out as a symbol of this type of beauty. In fact, as will be addressed, her image may have held far greater power.

Unfortunately, not only does the “Princess Qajar” meme boil down this deeply-nuanced element of cultural history into junk history clickbait, it also makes it worse by adding the sensational claim that thirteen men killed themselves over their unrequited love for her. Naturally, there is no source given to support this claim, which appears to be pulled from thin air. Were it true, it would seem like worthy material to include in even the shortest legitimate biographical information about ‘Esmat, but it doesn’t appear anywhere.

There are, however, at least two good reasons to disbelieve this claim. First, ‘Esmat was probably married when she was around nine or ten years old.[4] Second, the marriage was very likely arranged while she was living among the women of her father’s harem. It seems highly unlikely that she had the opportunity to meet any man not her relative, never mind beguile and reject thirteen suicidal lovers. Later, as a married woman in patriarchal Persia, it’s equally unlikely that she was being courted by amorous suitors.

It hardly seems necessary at this point to question the motivation of the meme’s creator in connecting such a dubious and sensational claim to this image. If it wasn’t already, it should be blindingly obvious that it has almost nothing to do with actual history, and everything to do with eliciting an overwhelming emotional response on social media. The fact that the means to the end was the exploitation of a woman’s appearance is hardly a surprise. That it is insidious and damaging, both to history in general and women’s history in particular, is beyond the shadow of a doubt.

The focus on historical women’s appearance without the benefit of context and analysis is, and always has been, a highly successful way to shift the narrative away from their accomplishments and diminish their impact on history. Whether or not ‘Esmat or any other woman was or is considered beautiful or not is of little consequence, which is why patriarchal history has focused so much on it. Starting and ending the conversation about a woman on the subject of her appearance almost guarantees that it will be all most people remember about her. In ‘Esmat’s case, keeping her anonymous by giving her the generic appellation, “Princess Qajar,” ensures that those who wish to know more will not have much to go by.

Not that the creator of the meme did any actual research to create the meme. That would have taken effort, skill, persistence, and an actual desire to preserve and perpetuate good history. Had they done so, there’s no question that the resulting meme wouldn’t have gotten the volume of response that makes a meme go viral. But it would have contained far more interesting information than what they have invented and/or distorted. They would have discovered, for instance, that ‘Esmat was one of the most photographed women at her father’s court, and it wasn’t because she conformed to contemporary ideals of beauty.

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Three generations of royal Qajar women: ‘Esmat (center), her mother, and her daughter. The inscription reads: “Taj al-Dawlah wife of Nasir al-Din Shah, ʻIsmat al-Dawlah, Khanum Fakhr Taj.” Part of the collection of the Institute for Iranian Contemporary Historical Studies (ع 3-5215). Courtesy Women’s Worlds in Qajar Iran.

As the second daughter of Nasir al-Din Shah Qajar, ‘Esmat was trusted enough by her father that she was given the responsibility of serving as the host for female foreign guests to the court.[5] Against tradition, she learned to play the piano and became a photographer with a private studio in her home.[6] More significantly, there are instances of her using her influence with her father, such as when she convinced him to let her husband back into the country.[7] Like other royal women at her father’s court, ‘Esmat appeared to be a competent woman with a fair amount of agency.

In fact, the appearance of ‘Esmat and other women of the harem may have held a power far greater than that of merely attracting a multitude of suitors. Art historian Dr. Staci Gem Scheiwiller has argued that the large number of photographs of the women of Nasir al-Din Shah Qajar’s harem “had the ability to demonstrate a development of a female revolutionary consciousness.”[8] The sheer volume of photographs of ‘Esmat would have put her visually at the front and center of this social and cultural revolution.

At the literal front of it was the other princess of the Qajar dynasty who has been mistakenly associated with the unfortunate meme because of the vague “Princess Qajar” reference: Princess Zahra Khanum “Taj al-Saltaneh”[9] (1884-1936). The 12th daughter of Nasir al-Din Shah Qajar, and half-sister of ‘Esmat, Taj was a feminist and a nationalist who supported a cultural and constitutional revolution in Persia.

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A “Cabinet Portrait” of Taj al-Saltaneh, inscribed: “Taj al-Saltanah, daughter of the late Nasir al-Din Shah.” Part of the Private collection of Bahram Sheikholeslami. Courtesy Women’s Worlds in Qajar Iran. Some versions of the offending meme include this image as the generic “Princess Qajar,” rather than a distinct woman with her own name and identity.

According to Dr. Najmabadi, Taj “…articulated some of the most eloquent arguments put forward by women for unveiling as a first necessary step toward women’s participation in education, paid work, and progress of the nation.”[10] And Dr. Scheiwiller highlights a key passage from Taj’s published memoirs, Crowning Anguish: Memoirs of a Persian Princess from the Harem to Modernity 1884-1914: “When the day comes that I see my sex emancipated and my country on the path to progress, I will sacrifice myself in the battlefield of liberty, and freely shed my blood under the feet of my freedom-loving cohorts seeking their rights.”[11]

In their own time, ‘Esmat and Taj were not defined by their appearance. Their accomplishments were not the result of either setting or copying cultural standards of beauty. They were women of merit and substance whose stories deserve to be told and perpetuated in a respectful and meaningful way, not diminished and ridiculed.

In writing of the women of the Qajar court, like ‘Esmat and Taj, whose pictures hold so much historical meaning and significance, Dr. Scheiwiller poignantly wrote, “The photograph of oneself was able to transform one from being meaningless, whose story would not be told, to one of a face etched in time.”[12]

It would be a travesty to sit back and let a fatuous meme mar the true beauty and historical importance of these women and their images.

***An update of sorts on this blog post was published on August 10, 2023. See The Slow Death of the “Princess Qajar” Meme and How to (Maybe) Kill It Once and for All.***

***

Main image credits: Cropped images of (left) “Khanum ʻIsmat al-Dawlah” circa mid/late 19th century from the collection of the Institute for Iranian Contemporary Historical Studies (ع 3-5216), and (right) a “Cabinet Portrait” of Taj al-Saltaneh from the private collection of Bahram Sheikholeslami. Both images courtesy of the Harvard University online database, Women’s Worlds in Qajar Iran.

[1] Sources include a variety of spellings for the Persian names. In Princess Fatemeh Khanum’s case, she is generally referred to ‘Esmat or ‘Ismat (both with and without the accent mark), and variations of her second name include ed-Dowleh and al-Dowlah.

[2] Najmabadi, Afsaneh. Women with Mustaches and Men without Beards: Gender and Sexual Anxieties of Iranian Modernity. Berkeley, CA: University of California Press, 2005, 233.

[3] ibid 232

[4] Her husband was ten at the time of the marriage (see Women’s Worlds in Qajar Iran), and her sister, Taj al-Saltaneh married at the age of nine or ten (Women’s Worlds in Qajar Iran).

[5] See Women’s Worlds in Qajar Iran

[6] Scheiwiller, Staci Gem. Liminalities of Gender and Sexuality in Nineteenth-Century Iranian Photography: Desirous Bodies. (Routledge History of Photography). Oxford: Routledge, 2016, 69.

[7] Women’s Worlds in Qajar Iran

[8] Scheiwiller 73

[9] Also spelled al-Saltanah.

[10] Najmabadi 137

[11] Quoted in: Scheiwiller, Staci Gem. Photographing the Other Half of the Nation: Gendered Politics of the Royal Albums in 19th Century Iran. “The Photograph and the Album.” ed. Jonathan Carson et al. Edinburgh: MuseumsEtc, 2013, 64.

[12] ibid 65

158 comments

  2. Dear Victoria,

    as many other people I saw this meme on internet and was interested in the real story behind it. Thank you for taking a time and making research, it’s very interesting to read your essay about (pretty complex) political, social and cultural context of the time and these women’s story!

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  3. Thank you for taking the time to actually write something worthwhile, based on studies and facts. It’s appalling people can post whatever they want about historical figures; it’s appalling people believe everything on the internet. Such a disgrace to these women and all they stood for!
    Thank you!

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    • Hi Alexis! Thank you for your thoughtful comment and your appreciation of these fascinating and remarkable women. The good information is out there, it just needs to be more prominent and accessible than the bad information. Although what I have written may be a drop in the bucket compared to the proliferation of the absurd meme and all its spawn, I hope what I’ve written can contribute to perpetuating the good information and helping to right a wrong. Thank you again for your comment.
      Victoria

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  7. Hi Victoria,
    Just came across the meme online and found myself doubtful about its credibility so I decided to find out more. I love the article, incredibly well researched and eloquently put. It’s incredibly sad that memes like this are so common and I just wanted to commend you on trying to change that and all the hard work you must have put in to to write this. Just know that there are people who absolutely appreciate knowing the truth, counting me as one!

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  13. Wonderful article. Thank you for compiling all that source information in to a well-written and enjoyable read. If only every “History Meme” out there had such a wealth of effort put in to it.

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  16. Thank you, really. This meme is getting hold of in Latinamerica as of lately. Just saw it a few hrs ago and found your article. Wish I had a spanish blog to translate it. So, have a great day and thank you for this!

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    • Thank you, Paweł. That is kind of you to say, as well as indeed sad. But, in addition to helping to correct the damaging narrative and restore these women’s history, one of my hopes in writing this was to highlight the excellent work of amazing scholars and academics. Their work so often goes unnoticed by a large audience, and I hoped to help correct that as well. So, there are definitely more people like you give me the compliment of being, Paweł. Kind regards. -Victoria

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  18. Thanks for the effort to keep us well informed. I love history.
    And now that I read the highlights of who woman was , I think she was even more beautiful. 😉
    Thanks again.

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  19. I also happened upon your blog after seeing the above meme posted on Facebook and wanting more information. Thank you for this thoughtful piece. The only thing I believe that perhaps you overlooked is the inherent racism underlying this meme. It is obviously sexist, but it also implies that middle-Eastern men have no understanding of beauty and their most sought after women look like men. This meme is vile and disgusting.

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    • Hi Carrie,
      Thank you for your comment. You are right about the racism inherent in the meme, which I did touch on briefly as a cultural aspect, but which is certainly worthy of a more lengthy discussion. Everything about it the meme is meant to be divisive and controversial. As you said, vile.
      Best regards,
      Victoria

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  21. Thank you so much for this post. I am so tired of this fake historical meme on social media. Your article is so interesting and really well written. Please, keep posting. Your blog is a gem.

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  22. Victoria, já tinha visto esse meme há algum tempo e me senti incomodada por ele. Hoje voltou a circular em minha página, resolvi buscar mais informações sobre essa princesa e foi quando me deparei com seu texto rico em detalhes e, claro, muito respeitoso para com a figura aviltada. Pena que são poucas as pessoas que procuram a verdade quando aparece algo assim na internet, mas me sinto feliz em fazer parte da minoria e mais feliz ainda por encontrar alguém que vai além! Pesquisa, escreve e nos brinda com o resultado. Muito obrigada!

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  23. Oh my gosh I’m so glad I googled “princess Qajar snopes” and found this insightful and well researched piece! Thank you Ms. Martinez for your generosity in both doing the work and freely sharing it with the world.

    As unfortunate as the meme may be, thanks to you it is a blessing in disguise. The lives of Princesses Esmat and Taj are truly worthy–and timely–subjects of study.

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    • Yes. Her father was a keen photographer as well, and she would have understood this unlike many at the time. I think you would enjoy Dr. Staci Gem Scheiwiller’s writing, which I cited in my piece, including “Liminalities of Gender and Sexuality in Nineteenth-Century Iranian Photography.”

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  26. Thanks a lot for going through the effort of writing this post! Saw the meme pop up in my feed this morning and figured I had to know the real story behind it. Linked to and quoted your research in hopes of countering the disinformation at least a little.

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  29. I’ve seen this meme around for months now and always felt there was something off about it. Today I finally googled it to learn more and I found all the answers in your article. Thank you!

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  32. Dear Victoria,

    I have just seen a meme on this floating around on my Facebook page and the better of me led to your very insightful article. In times of fake news and historical revisionism, we need more beacons of light like you to continue doing what you do to combat misinformation. Thank you for your work!

    Liked by 1 person

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  33. As others, I’ve seen this meme for months not being able to discover what it really meant. Thank you very much for such a long and complete explanation!

    Liked by 1 person

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  37. Thankyou for your dilligence and commitment to real, complex history. As annoying as these kind of memes are, there is some satisfaction in knowing that those who mistake them for historical fact, merely reveal their own lack of awareness. And, in this particular instance, i’d never have had the opportunity to read your exellent essay, had i not been so irritated in the first place.

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    • Well, thank you, Gavin, for that uplifting and truly considerate comment. I’m so grateful for the feedback you and others are providing because it shows that many people really do care about history and protecting it from being turned into poisonous garbage. Thank you again.

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  38. Thank you for taking the time to do the research about this woman. Some Fb contacts shared that stupid meme and I knew it was a fake, so I immediately looked for the truth. Obviously, many comments on the meme were not nice and it’s such a shame that people make fun like that of someone’s appeareance.

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  39. Just need to add my THANK YOU to the list. I saw the meme with all the laughing emojis around it and immediately needed to know the truth. Our society today is so image conscience that we are ruining history! Thank you for the careful and respectful research.

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  40. Adding my gratitude to the list of comments. Thank you for doing this research. You are fighting a good fight against ignorance and laziness and I greatly appreciate it.

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  43. Thanks so much for the info and the insights, Victoria. The meme popped up on my feed this morning. After my initial reaction of, “And what she looks like matters because….?” I thought I’d dig around for some actual history. And I learned a lot!

    Serendipitously, I am a high school teacher and one of my students is called Victoria Martinez! I’ll be pointing her to your writing as a source of inspiration.

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  44. Thank you for correcting the record! I’m sad that these memes exist, but how lovely that you have taken the chance to educate people. I am humbled to know more.

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  45. Thank you for this blog!
    Very interesting source work and reading. Especially good for educating the young generations about sources, critical thinking and reliability.
    I will for one, use this with my students.
    Thanks again.

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  46. Thank you, Victoria. The way I see it, your essay was intersting mainly because in many ways it’s “a finger in the dam” and because you’re concernd about this meme and its likes. Of course this can drive any educated person mad, in academia, or just anyone with good sense. But memes like this one will not cease to appear – on the contrary – we’re going to see more and more of them, and there’s no real way for stopping them. This phenomenom is part of the change we experience nowdays. More and more people have the ability and will to produce such memes for getting laughs or getting viral. Virality is King (or Queen?); not accuracy, not “effort, skill, persistence, and an actual desire to preserve and perpetuate good history” as you put it. The times are achanging; historians should be the first ones to notice.

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  47. Hi Victoria,

    Thanks for the article and the detailed historic description, it was a great read for sure!

    I would have to disagree with you on one thing though. It’s the meme that brought all these readers to your article; so I think there are a lot more than just a handful of people that see something like that and then look to research it themselves. Sure, the majority would just enjoy it for what it is, a quick laugh and realization that beauty is in the eye of the beholder (as well as how our idea of beauty changes in different time periods). So I just wouldn’t be so harsh on the creator of the meme as they, possibly unknowingly, at least educated some of the viewers who took that time to look it up.

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    • Hi Sam. Thank you for your feedback. You make an interesting point. I would be more inclined to agree with you if the majority of the memes weren’t clearly done to incite more than just a “quick laugh.” As it stands, however, I don’t personally view this and similar memes as an unproblematic route to self-education. It/they still, in my opinion, incite and encourage hatefulness, xenophobia, misogyny, etc. to the detriment of history, culture and society. But, I do give you that I am thrilled by the volume of positive responses to the history, and am so glad that the meme I despise led me to discover it and is doing the same for so many others. That is indeed a silver lining. Thank you again for commenting.

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  48. Apparently I’m not the only one who was looking for the truth behind the meme and ended up here. Thanks for taking the time to dispel yet another ridiculous meme based on sensationalized nonsense and presenting some interesting history in it’s place. You are a light in the world.

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  50. Victoria
    I fund the posting of the text combined with the picture offensive and with a few back and forth responses I got to your article. It gave me hope that there are people like you who take time and care to investigate these unsubstantiated information. Thank you for your informative and in-depth article. You are the light.

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